Off-page Optimization

Why do we need Off-Page Optimization?
Off-page SEO (also known as off-site SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs) through activities performed outside of the website itself. This can build authority, mentions, credibility, and online presence via earned media such as (feedbacks, reviews, qoutations, mentions, and more) outside your website.
Benefits of Off-page Optimization
- Increased your Website’s authority and credibility.
- Increases your online presence outside your website.
- You can listen to your audience in which they talked about you or your brand.
- You can potentially increased roi without paying ads because of earned media which entices other customers to learn more about you.
- The more useful your content, the more you keep on reappearing on search engine results page (SERPS).
How Off-page optimization works?
1. Link-Building
I focus on building High Quality Backlinks to higher domain ranking pages and business citations in order not to be penalized due to linking to a low quality links. In this way, we can focus on building links via quality over quantity.
2. Content Marketing
I create reliable and shareable content that naturally attracts links and mentions from other websites and social media platforms. We can also listen to your customers as well to give them a better service.
3. Online Reviews
I encourage and manage online reviews on platforms like Google My Business, Yelp, and others. Positive reviews can boost local search rankings.
4. Guest Blogging
Contributing guest posts to authoritative websites in my industry not only exposes my brand to a new audience but also provides valuable backlinks.
5. Social Listening
Using Social Media, we can listen and manage customer’s feedback and concerns to increase credibility and trust ratings.
6. Influencer Outreach
Influencer’s followers has a lot of traffic that we can have a mutual agreement with them in order to promote your product or brand. They will more likely accept affiliate marketing with commissions.
Key Takeaways:
Off-Page Optimization can help you build credibility, trustworthiness, earned media, and can potentially outrank your competitors of the same industry.