What is SEO?

SEO stands for “Search Engine Optimization“. It is the process of improving the organic visibility and ranking of a website or web page in search engine results pages (SERPs). The higher a website ranks in the SERPs, the more likely it is to be seen by potential visitors.

What is a search engine?

Search engines like Google search, Yahoo search, baidu search engine and many more search engines in the internet is where users can search their queries to find information, transactional, and other search intents. Nowadays, Google having the largest traffic share is so modern that you can use images to search for something. It can also help you to showcase your ecommerce brands, blog post, and your personal websites for portfolio. That is why learning what is a search engine and how it works is crucial for a day to day SEO Specialist. 

Why we need SEO?

Do you know there are a lot of factors on how google rank your pages? 200 factors to be exact! This can be Domain Authority created by MOZ, relevance of the content, High Quality backlinks, site structure, mobile-friendliness, and even page speed. That’s a lot of factors. That means even if it’s a new website we cannot immediately rank it for top 1 on page 1 overnight. So let’s dig in on the benefits of investing in SEO:

  • Increased website traffic: It can help to increase the number of visitors to your websites organically without allocating resources towards paid ads.
  • Improved brand awareness: : The more organic traffic visitors visited your site, the more it will become well known and thus increasing your websites visibility to interested customers.
  • More leads and sales: Thanks to organic traffic, you won’t have to spend much on paid ads and you can focus on selling your products on your website. Customers can also browsed your website for any product information and when interested, can lead to a sale.
  • Better user experience: The more it’s easier to find, the more uses can go back to your websites. You also need to optimized your website to be mobile-friendly as higher percentage of the traffic comes from mobile phones.
  • Long-term results: It is a long-term investment, patience is the key because when daily visits increases so does your monthly and yearly visits. It can provide years of organic traffic so continue optimizing!
  • Improve your website’s authority: : Google’s algorithm is continually looking for websites with high quality content and relevant to the user’s query thus leading to higher rank with higher domain authority. This can also help when other users are mentioning your brand or business so be on a look out and listen to your customers.
  • Boost your ROI: It may take time for the return of your investments but I know it will come! Thanks to SEO strategies. You can have more customers leadings to more sales! If you are not already investing in it, I encourage you to do so. It is a long-term investment, but it can provide lasting results for your business.

Interested in starting to optimize your website? I’ll be more willing to help you out.

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