Keyword Research

Keyword-research-pic

Why Keyword Research is important?

Keyword research helps you discover the words and phrases that your target audience is using to search for information or products online. This information can be used to create content and optimize your website so that it is more likely to rank well in search engine results pages (SERPs). This is one of the reason why your website will be shown in SERPS. Building content around the selected keywords we can ensure there will still be traffic even if low traffic but can also lead to high conversions. Keywords can be short or long and depending on the voice of your audience’s search query. Remember! Keywords can also make or break your website’s visibility. If you are focus on low quality keywords, it can lower page rankings or not even relevant to the searcher’s query. 

 

How to get the right keywords?

It’s a very good question! Google search engine will prioritize content around the selected keywords in your industry. If you are building content around High quality keywords, this can lead to a great keyword content! 

Long-tail-seo-diagram

Long-tail keywords!

The more specific the keyword phrases as what you can see in the diagram. This can help the search engine look for the right content and if we target the right keyword even if it has low search volume but it also has the largest volume of conversions!

Watch This useful tutorial about keyword research by Neil Patel

Ubersuggest is one of the leading company for providing useful free tools such as  keyword research tool and they also have a paid premium to skyrocket your website’s rankings. Hope this helps! 

Click here to visit their site! 

Do's and Don'ts in Keyword Research

DO

  • Do use High Quality Keywords that are relevant and useful for the searcher’s query
  • Create content for people first.
  • Make quality your goal as well! 
  • Do create easy to understand content that everyone can understand to improve user experience. 
  • Use proper headings and subheadings.
  • If you want to cite a reading, kindly use their links and make sure it is credible.
  • Use the E-E-A-T google approach. Which means Expertise, Experience, Authoritativeness, and Trustworthiness.

Dont's

  • Do not use low quality and highly competitive words.
  •  
  • Do not spam the keywords! This is what we called “keyword stuffing” This can lead to a lower rank or not even showing in search results page (SERPS).
  • Do not squeeze everything into one page.
  • Avoid focusing on too broadly or too narrowly.
  • Don’t overlook searcher’s intent.

Key Takeaways:

Keyword Research is vital for every SEO roles and actions. It is still important to track the keyword performance and to optimize if its possible to be ahead of your competitions. Never stop learning and experimenting! I am here to help you.